AdBlock Plus delivers on its name: it blocks online ads. It is a plug-in I recently discovered for FireFox. As I browse the web, I take some enjoyment in zapping ads. Visa... you thought...
Everyone likes numbers when they go up, particularly when they yield big bonuses. When things are tough, everyone’s afraid of the numbers and the story that they might tell. Indeed, many businesses are falling...
JumpSnap is a jump rope without the rope. Essentially, you wiggle your wrists while jumping up and down. While doing this, you hold onto a JumpSnap—a bulky device that makes noise and tries to...
CMOs have to balance their responsibility to drive business performance and brand development over the long-run, with the need for short-term results. In the quick-turn world of CMOs, sometimes tactics drive strategies. Seth...
Ever wonder how to capture a Gen Y'er in their natural habitat? Or, curious about how much influence Gen Y carries? This week we share entertaining, yet informative videos that explore the up-and-coming generation.
We...
If you perform a Google search on any big company’s name with the word Facebook at the end, chances are the top result will be the company’s own official Facebook page. The same goes...
Book publishers do not always develop a website for every new release. Meaning, the task is sometimes shouldered by the author. Though online stores, such as Amazon.com, sell the book, your website needs to...
In part one of our interview with Becki, we discussed how social influencer marketing is about "going back to high school." Each "clique" leader exerts powerful influence over their respective followers. Marketing to that...
We recently had an opportunity to speak with Becki Heller, a founder of Trendsta—an online web network that connects teens with products / services. Trendsta, a DreamIt Ventures site, leverages teen influencers to spread...
In his 1969 work “The Ideological Genesis of Needs” French theorist Jean Baudrillard described “consumption as a logic of significations.” He paints the empirical object as a myth – “nothing but the different types...
