Finding opportunity in recessionary times, emergence of vintage chic and paying it forward are key trends we discussed in our Emerging Trends Report in April. In the short few months since we published our...
Through a survey with 1,000 N. American consumers and six months of social conversational data, Razorfish takes a deep dive in social media and the effectiveness of brands to break through into the digital...
Why incorporate a social cause into your brand? You might have seen cookies for cancer, wristbands, red computers, "organic" shoes and countless other consumer products sponsoring social initiatives. Cause-driven business has transformed our market...
Consumer conversation and engagement are increasing in value as a new era in marketing emerges. Consumers are empowered to be their own Private Eyes--dig deep to find true value via reviews, free reports and...
As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured...
After visiting Amazon.com, doesn't the homepage start to recommend books you'd actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data...
With the rapid adoption of social media, we have accelerated into a network economy. In a network economy, connectivity enables value to be created and shared by network members. The larger the...
If you were to type “social networking sites” into Google, you would get about 65,400,000 results. For business owners seeking to make an impact in the digital world, the strategies are seemingly endless. What...
For most nations, the barrier to gaming is price. With each major gaming console well over the $200 mark, and games ranging from $20 to $80, game-play has been popularized of developed countries. But...
Brands are finding their loud, flashy messages are falling upon deaf ears—particularly with younger generations. Bigger, louder, flashier is simplistic, narrow-minded and an ineffective way of delivering your message. Smart, intelligent, different, catchy...
