Tag Archives: Media

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged Branding, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Marketing, Media, Mobile, Social Media, Value | Leave a comment

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged Google, Internet, Marketing, Media, Strategy | Leave a comment

Startup Business Model: Internet Publishing

Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income. Continue reading →

Posted in Startups & Innovation by David Capece | Wednesday, August 18th, 2010 | Tagged Entrepreneurship, Internet, Media, Startup, Strategy | Leave a comment

Microsoft Launches Bing Entertainment

Riding on news of Google’s new online music store, Microsoft’s Bing is making updates of its own. The search engine that could has finally caught up to Google in search quality, and now wants to entertain. Bing’s strategy is to contain users within the site by… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, June 24th, 2010 | Tagged Digital, Media, Online Video | Leave a comment

Google to Launch its Own Digital Music Service

The digital music market is about to grow in a big way. The Wall Street Journal just confirmed Google’s plans to roll out a digital music download and subscription service, to be up and running by 2011. Continue reading →

Posted in Market Trends by Tara Lane | Wednesday, June 23rd, 2010 | Tagged Brand, Digital, Entertainment, Google, Media, music, online | 1 Comment

The Rising 3D Trend in Entertainment

At this week’s E3 Expo in Los Angeles, Nintendo introduced its newest gaming device – the Nintendo 3DS – a product that is already garnering positive buzz and attention around the Web. The 3DS is the latest addition to a small but growing set of products in tech, and part of a much larger and rising trend in entertainment – 3D. Continue reading →

Posted in Market Trends by Tara Lane | Friday, June 18th, 2010 | Tagged 3D, Brand, Consumer, Digital, Emerging Trends, Innovation, Media | 1 Comment

Who Will Capture the Flag? The Convergence of Digital, Traditional, Media & PR Agencies

A recent “AdWeek” article observed that, “digitally centric agencies like R/GA are adding more traditional brand-building capabilities while TBWA and BBDO are trying to apply digital to their orgs.” Continue reading →

Posted in Startups & Innovation by Guest Author | Monday, June 14th, 2010 | Tagged Marketing, Media | Leave a comment

The Next Digital Influencers: African Americans

Forget the emo guy in the coffee shop sipping a green tea chai and pontificating about life in 140 characters or less. Black is the next wave of digital influence.. Continue reading →

Posted in Market Trends by Kerra Bolton | Tuesday, June 1st, 2010 | Tagged Digital, Marketing, Media, Mobile | 1 Comment

FTC OKs Google AdMob Acquisition: Look Out Apple

Google could rest easy this past weekend, as the FTC approved its $750 million acquisition of mobile ad service, AdMob, on Friday. The Federal Trade Commission ruling follows a six-month antitrust investigation that could have sidelined Google in the $600… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, May 24th, 2010 | Tagged Consumer, Marketing, Media, Mobile | 1 Comment

Users “Like” Mobile Advertising, Reports JiWire

To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only engage with but subsidize… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, May 13th, 2010 | Tagged Advertising, Consumer, Digital, Marketing, Media, Mobile | 1 Comment

Why Facebook Should Acquire Location-Based SN, FourSquare

The rumor mill has been churning ever since Facebook CEO, Mark Zuckerberg, flew to New York to visit Foursquare CEO Dennis Crow, reports TechCrunch. The meeting hints at a potential acquisition of FourSquare by Facebook. As smartphone… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, May 11th, 2010 | Tagged Business Development, Digital, Media | 3 Comments

Mobile Tech’s Influence in a Network Society

Do you remember life before Facebook or Twitter or your Blackberry? In the past few years, we have moved beyond chat rooms and community forums to life-casting platforms that can be updated via your mobile phone. You can upload your son’s 1st soccer goal… Continue reading →

Posted in Market Trends by Ethan Lyon | Tuesday, April 27th, 2010 | Tagged Media, Mobile, Trends | Leave a comment

Microsoft’s “Pink” Smartphone: Can it Compete?

Though it is a leader in software, Microsoft is noticeably behind in the world of mobile computing. This Monday, Microsoft is set to release its most promising mobile effort yet – its own line of phones, code-named “Project Pink.” These phones are rumored… Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, April 7th, 2010 | Tagged Media, Mobile | 2 Comments

Pros & Cons: First Reviews of Apple’s iPad

Apple’s iPad is undoubtedly a revolutionary device. Nothing comparable has come before it, yet we anticipate — as with the iPhone and iPod — it will be an industry benchmark. How could it be a game-changer? The first round of reviews are in on the… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, April 1st, 2010 | Tagged Creative, Media, Mobile, Trends | 3 Comments

2010 Mobile Trend Report

Ten years ago, a mobile phone could barely fit in a purse, let alone your pocket. And more importantly, it was just a mobile phone — calls only. Today, all of your entertainment and communication needs can fit into the back pocket of your Levis. In fact, you have… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, March 22nd, 2010 | Tagged Consumer, Media, Mobile, Trends | 4 Comments

Viacom Pulls Daily Show & Colbert from Hulu

Viacom announced yesterday that it will pull The Daily Show and The Colbert Report from the most popular online video site, Hulu. Although Jon Stewart and Steven Colbert top Hulu’s charts, Viacom said the shows are not meeting their monetary… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, March 4th, 2010 | Tagged Brand, Entertainment, Media, Online Video | Leave a comment

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