Tag Archives: Mobile

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged Branding, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Marketing, Media, Mobile, Social Media, Value | Leave a comment

Tips to Advertise on Mobile Devices

Mobile ad spending in the US is one of the fastest growing marketing sectors. With explosive smartphone growth and buzz surrounding rock-star-status devices, such as the iPhone, Blackberry and Google’s Android platform, it’s no surprise mobile advertising is surging. In 2010, mobile advertising grew by 79 percent to $743.1 million and is anticipated to break $1 billion in 2011. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 21st, 2011 | Tagged Digital, Marketing, Mobile | Leave a comment

Top 5 Local Mobile Apps

Zillow has one of the most comprehensive real estate databases around, and they’ve brought that incredible resource to mobile devices with its mobile app. The mobile app is approaching a million app downloads and based on its app functionality, it’s not hard to imagine why. Zillow’s mobile app delivers the same information from its online database (including year built, size, configuraion and estimated current value), but the real value is built in its GPS capabilities to locate and follow users on a map to find real estate wherever you happen to be. And if you’re not sure if you want to check out the real estate in person, check out their street view features.

Learn about more local apps. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Monday, November 1st, 2010 | Tagged Marketing, Mobile | Leave a comment

Top Mobile Stats: Commerce and Advertising

Mobile is big. We get it. So what are the emerging areas of mobile marketers should be on the lookout for? Let’s focus on the fantastically popular app, RedLaser. The app scans barcodes with the mobile camera and topped five million downloads in early October. There is a rising segment of mobile users that want to make searching for products more interactive and inclusive and barcode scanning is one way.

Learn more about how mobile can improve your business. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Wednesday, October 27th, 2010 | Tagged Advertising, Digital, Mobile | Leave a comment

Amazon Mobile Sales Eclipse $1 Billion

Amazon customers spent more than $1 billion via mobile devices in the past 12 months, including sales by Kindle and other mobile devices. The deeper story here is how Amazon was able to engage and monetize users to amass $1 billion in sales and how you, in… Continue reading →

Posted in Market Trends by Ethan Lyon | Friday, July 23rd, 2010 | Tagged Brand, Mobile, Strategy | 1 Comment

Apple iPhone 4 vs. Motorola Droid X: The Aftermath

I’ll save you 10 minutes of your life: after playing around with the phones, the reviewers state the winner comes down to personal preferences. The technical specs and pricing comparisons of the iPhone 4 and Droid X are simply too close to call. However, now that both phones are in the hands of consumers, has a clear winner appeared? Continue reading →

Posted in Startups & Innovation by Henry Wang | Wednesday, July 21st, 2010 | Tagged Consumer, Innovation, Mobile | 1 Comment

Whose Game Is This Anyway? What Happens When the Actual Starbucks Barista Becomes Mayor?

Foursquare’s partnership with Starbucks is giving the game even more mainstream exposure but also leading to the kinds of stakeholder complications I discuss in my recent posting about Facebook. The dilemma outlined in a recent article is this… Continue reading →

Posted in Digital Marketing by Guest Author | Monday, June 28th, 2010 | Tagged Brand, Digital, Marketing, Mobile | Leave a comment

eBay Innovates in Mobile E-Commerce with RedLaser Acquisition

Internet auction giant eBay has just acquired the popular iPhone app RedLaser. The application allows users to scan barcodes to uncover more information about products, and compare price points at nearby locations. With eBay backing the application, eBay results will … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, June 25th, 2010 | Tagged Brand, Business Development, Digital, Emerging Trends, Growth, Innovation, Internet, Mobile | 1 Comment

California Considers Advertising on Electronic License Plates

Advertisers have displayed their messages nearly everywhere — from billboards to zeppelins and t-shirts to tattoos. California, the home of tech innovators such as Google and Apple, might offer a new medium to advertise: electronic license plates. It is California’s latest effort to create jobs and fix its $19 b budget deficit. The idea might just be a win-win for California and its… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, June 22nd, 2010 | Tagged Consumer, Digital, Innovation, Marketing, Mobile | 2 Comments

Motorola Droid X Heats Up Competition with Apple

Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple’s new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, June 21st, 2010 | Tagged Business Development, Marketing, Mobile, Strategy | Leave a comment

How Retailers Are Using Social Media to Promote, Sell, and Engage

If you haven’t heard, the buzz word these days is “Foursquare.” A small, New York tech start-up that is on its way to becoming the next biggest thing in social media. Foursquare is a location-based service that allows users to “check in” at places they frequent in… Continue reading →

Posted in Digital Marketing by Chanhtha Thach | Tuesday, June 8th, 2010 | Tagged Consumer, Digital, Marketing, Mobile | Leave a comment

The Next Digital Influencers: African Americans

Forget the emo guy in the coffee shop sipping a green tea chai and pontificating about life in 140 characters or less. Black is the next wave of digital influence.. Continue reading →

Posted in Market Trends by Kerra Bolton | Tuesday, June 1st, 2010 | Tagged Digital, Marketing, Media, Mobile | 1 Comment

Nokia and Yahoo! Partner to Increase Brand Recognition

Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo’s popular maps service both online and on all of the phone supplier’s mobile devices. Continue reading →

Posted in Digital Marketing by Tara Lane | Wednesday, May 26th, 2010 | Tagged Branding, Collaboration, Consumer, enterprise, Internet, Mobile, Nokia, Strategy, Yahoo | Leave a comment

Dell Enters the Tablet Market With “Streak”

Dell announced Tuesday it will enter the tablet market this summer with its new Streak device. The Streak tablet is much smaller than its iPad counterpart, though larger than your typical smartphone. Its functionality and user experience uniquely positions it among its peers — and might attract new consumers to the tablet market… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, May 25th, 2010 | Tagged Business Development, Digital, Mobile, Strategy | Leave a comment

FTC OKs Google AdMob Acquisition: Look Out Apple

Google could rest easy this past weekend, as the FTC approved its $750 million acquisition of mobile ad service, AdMob, on Friday. The Federal Trade Commission ruling follows a six-month antitrust investigation that could have sidelined Google in the $600… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, May 24th, 2010 | Tagged Consumer, Marketing, Media, Mobile | 1 Comment

Google’s Chrome Store Brings Apps to the Web

At Google’s I/O developer conference this week, the search giant unveiled a number of exciting products and programs that should debut in the coming months, including a formal announcement of Google TV and the new WebM video platform. Of these … Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, May 21st, 2010 | Tagged Consumer, Digital, Google, Innovation, Internet, Leadership, Mobile, Social Media | Leave a comment

Users “Like” Mobile Advertising, Reports JiWire

To marketers and developers delight, a new report confirms mobile advertising’s effectiveness to reach and engage users. The new study, from mobile audience media company JiWire, reveals mobile users want advertising to not only engage with but subsidize… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, May 13th, 2010 | Tagged Advertising, Consumer, Digital, Marketing, Media, Mobile | 1 Comment

Critic Roundup: Microsoft’s Kin One & Two

Microsoft’s long overdue smartphone devices, Kin One and Kin Two, are now on sale online at Verizon Wireless and will be available in stores May 13th. The Kin One and Two are Microsoft’s attempt at regaining a hold in the smartphone market after its… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, May 6th, 2010 | Tagged Business Development, Mobile | Leave a comment

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