Tag Archives: Networking

How to Network at Networking Events

Some business professionals use networking events as a last resort for new business — sometimes attending 3-5 events in a given week. Could you imagine meeting someone one week, then giving them your business or referring them to a friend the next? Probably not. Making connections that lead to new business doesn’t happen overnight. Developing meaningful relationships takes time, and shouldn’t be a last ditch effort for new business. Continue reading →

Posted in Featured, Strategy & Trends by Ethan Lyon | Monday, April 11th, 2011 | Tagged , | Leave a comment

Social Capital 101

“Let me introduce you to someone who might be able to help you.” Some people build their entire reputation around this one line. As Malcolm Gladwell outlined in his breakthrough work, The Tipping Point, those who say this line most often are called Connectors. Essentially, Connectors are match makers. They have an enormous amount of… Continue reading →

Posted in Digital Marketing by David Capece | Tuesday, November 24th, 2009 | Tagged | 2 Comments

Social Capital and Friend 2.0

What is the meaning of a friend in the digital space? Does the definition of a friend change from one social network to another? Is a friend on Facebook any different than a MySpace friend? The value of user connections vary from one social network to another, which ultimately impacts social capital building strategies.

Let’s first examine the differences between two similar… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, November 24th, 2009 | Tagged | 2 Comments