Tag Archives: Online Video

Microsoft Launches Bing Entertainment

Riding on news of Google’s new online music store, Microsoft’s Bing is making updates of its own. The search engine that could has finally caught up to Google in search quality, and now wants to entertain. Bing’s strategy is to contain users within the site by… Continue reading →

Posted in Market Trends by Ethan Lyon | Thursday, June 24th, 2010 | Tagged , , | Leave a comment

YouTube Teen Beauty Vloggers: Fashion’s New “It” Girls?

Bloggers are nothing new in the world of fashion. For the past few seasons, fashion week front rows have been filled with the blogger elite, including industry pro-turned-blogger Scott Schulman of The Sartorialist, and 13-year-old fashion wunderkind Tavi Gevinson, a Style Rookie who has even styled a photo shoot for Teen Vogue. Continue reading →

Posted in Market Trends by Chanhtha Thach | Wednesday, April 21st, 2010 | Tagged , , | 1 Comment

Viacom Pulls Daily Show & Colbert from Hulu

Viacom announced yesterday that it will pull The Daily Show and The Colbert Report from the most popular online video site, Hulu. Although Jon Stewart and Steven Colbert top Hulu’s charts, Viacom said the shows are not meeting their monetary… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, March 4th, 2010 | Tagged , , , | Leave a comment

YouTube Direct Enlists Citizen Journalists

YouTube announced Tuesday that it will be making it easier for citizen journalists to submit news and events to established news organizations. YouTube Direct bridges the gap between new (YouTube) and traditional media by empowering consumers with an accessible tool to submit video while providing established media a rich resource for breaking news Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, November 18th, 2009 | Tagged , | Leave a comment

Brand Spotlight: Hulu

Beyond a product, a brand is important for establishing a company’s image in the eyes of its customers. On the Internet, it’s even harder for a Web-only brand to establish itself, considering the hundreds, if not thousands, of other sites ready to take its place. In order to get the attention of users, offering a unique product is key, while putting a solid brand and image… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, October 21st, 2009 | Tagged , | 6 Comments

The Future of Media Technology: One Platform

We have identified three major technological elements—the DNA—of the one, multi-purpose, cutting edge computing device: multi-touch, projection and augmented reality technology. Though it might be 2015 or 2020 before we see such a device on store shelves (virtual and maybe physical), technology is constantly and consistently inventing itself. We have identified technologies today that show signs of leading us to this singularity. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, May 7th, 2009 | Tagged , , , , , , , , , | 4 Comments

Online Video Ad Spending is Up

According to eMarketer today, MAGNA Global predicts online video ads will reach $699 million this year, a 32% increase from 2008. By 2011, MAGNA estimates US online ad spend will surpass the $1 billion mark. Why? We’ll discuss why online ad spend is up and the next evolution for online video consumption. Continue reading →

Posted in Digital Marketing, Market Trends by David Capece | Tuesday, May 5th, 2009 | Tagged , , , | Leave a comment

Top 5: Virtual Villages

Virtual Villages are growing by leaps and bounds according to Google Trends. As Web 1.0 e-Commerce makes its steady roll downhill, Web 2.0 social networking has risen from nothing in 2004 to nearly equaling the success of e-tailers. Continue reading →

Posted in Digital Marketing by David Capece | Monday, February 23rd, 2009 | Tagged , , , , , , , , , , , , , , | 6 Comments

TrendWatch: Home-Turf King

This trend is all about the empowered self within—where you are pulling the strings; where you are your own manager, travel guide and entrepreneur. Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 9th, 2009 | Tagged , , , , , , , , , , , , , , , , , | 10 Comments