Tag Archives: Politics

Earlier this year, we conducted a survey of emerging leaders and presented the results in our America State of the Union 2009 report. We covered the ideal traits of America, including opportunity, innovation, diversity, and generosity. Since that time, Brand America was ranked #1 in FutureBrand’s Country Brand Index and President Barack Obama has been characterized by some as the new Brand Manager for Brand America. While it appears that we are on the right track, there are significant challenges to strengthening Brand America. We interviewed branding expert Ed Burghard of The Burghard Group to gain new perspective on the challenges and best practices for place branding. Continue reading →