Tag Archives: Promotions

Gulf Coast Tourism Ads In Wake of BP Oil Spill

BP’s oils spill has jeopardized the $20 billion travel and tourism business along the Gulf Coast. State governments have bargained with BP for advertising budgets of $25 million for Florida and $15 million tourism grants to Alabama, Louisiana, and Mississippi. The following 3 tv ads (1 for the entire Gulf Region, 1 for Mississippi, and 1 for Alabama) all welcome tourists to enjoy the clean beaches of the Gulf. With oil spewing offshore, this is obviously a touchy subject. Continue reading →

Posted in Digital Marketing by David Capece | Wednesday, June 2nd, 2010 | Tagged Advertising, Marketing, Promotions | 2 Comments

Improving Your Product / Service

If you haven’t watched Enron: The Smartest Guys in the Room, it might be worth your while. It’s a playful title, much like a biography of Bernie Madoff might be, The Smartest Investor in the Room. As I watched the film, I thought, if Enron’s leadership would have simply asked themselves, “What would I want if I were a stakeholder,” they might still be alive or not behind bars.

It’s a simple question that doesn’t get asked often enough. After you’ve done… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Tuesday, November 3rd, 2009 | Tagged Promotions | 2 Comments

How to Launch a Book Website

Book publishers do not always develop a website for every new release. Meaning, the task is sometimes shouldered by the author. Though online stores, such as Amazon.com, sell the book, your website needs to tell prospective readers why they should pick it up. A web site can be a tool for you to spread your message, engage and sell your book to larger audiences. It is a portal to purchase your text and find out more about… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, August 21st, 2009 | Tagged Promotions | Leave a comment

Customer Loyalty Programs

Loyalty programs are essentially the price you pay for individual customer data. You make money from the careful use of this data. When you also know the identity of the customers in your (branded) community, you can… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, June 5th, 2009 | Tagged Entertainment, Promotions, Segmentation, Strategy, Value | 4 Comments

Top 5 Unconventional Brand Campaigns

Biodegradable coffee cup sleeves, hybrid vehicles, consumer-friendly solar panels and many more products are ways in which we are collectively trying to quell human impact on the environment. What about advertising? Direct mail, business-to-business, print space add up to a lot of junk paper. SEA LIFE London Aquarium is doing the opposite of traditional advertising—they’re sea-tagging. Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, June 1st, 2009 | Tagged Branding, Innovation, Marketing, Media, Promotions, Strategy, Top 5 | 7 Comments

Why is the Internet and Technology So Hard?

Have you noticed that there are pieces of technology that should be wildly popular, but they become overly complex so the soccer moms never seem to quite transition over to them? Interestingly, this is not a new concept. Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Friday, May 22nd, 2009 | Tagged Business Development, Digital, Internet, Promotions, Strategy, Value | 5 Comments

Top 5: Virtual Villages

Virtual Villages are growing by leaps and bounds according to Google Trends. As Web 1.0 e-Commerce makes its steady roll downhill, Web 2.0 social networking has risen from nothing in 2004 to nearly equaling the success of e-tailers. Continue reading →

Posted in Digital Marketing by David Capece | Monday, February 23rd, 2009 | Tagged Collaboration, Creative, Culture, Digital, Entertainment, Entrepreneurship, Growth, Ideas, Innovation, Internet, Online Video, Promotions, Social Media, Startup, Top 5 | 6 Comments

Colors of Economy

Weight lifters, dangerous criminals and pencil pushers all have something in common. Color actually, if you haven’t already guessed.
We’ll take you on journey across the color spectrum to provide insight on how colors affect our psychology and ultimately our economy. As our economy tailspins downward, we’ll explore what colors will dominate our culture and what colors are on their way out. Continue reading →

Posted in Startups & Innovation by David Capece | Monday, February 9th, 2009 | Tagged Branding, Creative, Economy, Leadership, Marketing, Promotions, Trends | 5 Comments

TrendWatch: Fourth Dimension

In a world where ultimate accessibility is an integral part of our everyday lives, we sometimes feel like we’re living in an alternate dimension. Continue reading →

Posted in Market Trends, Social Impact by David Capece | Monday, February 9th, 2009 | Tagged Branding, Creative, Culture, Digital, Innovation, Mobile, Promotions, Social Media, Trends | 5 Comments

TrendWatch: Home-Turf King

This trend is all about the empowered self within—where you are pulling the strings; where you are your own manager, travel guide and entrepreneur. Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 9th, 2009 | Tagged Creative, Culture, Digital, Entertainment, Entrepreneurship, Growth, Ideas, Innovation, Internet, Leadership, Marketing, Online Video, Promotions, Social Media, Startup, Success, Trends, Value | 10 Comments