Tag Archives: Research

10 Tips for Online Survey Research

Not long ago, market researchers depended on phone surveys and mall intercepts. The Internet has made research more affordable, accessible, and timely. In fact, most online research surveys can go from setup to response to data in a week or less. We… Continue reading →

Posted in Startups & Innovation by David Capece | Monday, April 26th, 2010 | Tagged , , | 1 Comment

How to Gain Insight from Market Research

To compete today, we must understand our customers and new customer targets as though they are our friends. By keeping a pulse on customer preferences, we gain greater… Continue reading →

Posted in Startups & Innovation by David Capece | Thursday, January 7th, 2010 | Tagged , | Leave a comment