Tag Archives: sales

Fire Your Worst Customers

How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto found that 20% of your effort will generate 80% of your results, called the 80/20 rule. Continue reading →

Posted in Social Impact by Ethan Lyon | Monday, January 30th, 2012 | Tagged , , , , , , , , | Leave a comment

Creating Effective Presentations

Develop a clear and concise overview – Slide four outlines, in plain terms, “what you’ll learn.” After reviewing The Brand Gap presentation, you will learn the modern definition of a brand and understand the five disciplines of brand building. Simple, concise and digestible.

Show, don’t just tell — Images offer tangible evidence of your points. Slide 20 is an image of dozens of cameras — illustrating the authors point about brand differentiation in the market.

Want more tips for creating great presentations? Read more. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Friday, November 5th, 2010 | Tagged , | Leave a comment

How to Maximize Your Sales Force

Just as your sales team needs guidance, a manager should as well. Sales HQ recommends sales managers have mentors or coaches to guide and provide them with encouragement. The website suggests a coach should be a trainer, motivator disciplinarian and confidant. A coach should preferably be an industry veteran with significant sales experience and be someone to mentor you through your personal challenges, help you be a more effective leader.

Sales guidance is one of several ways to become a successful sales manager. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Friday, October 15th, 2010 | Tagged , , | Leave a comment

Sales Strategy Guide

The difference between runaway business success and mediocrity often comes down to having a great sales strategy. Yes, you need a great product that uniquely addresses a market need. And marketing dollars are always helpful. The final measurement success is revenue and profits, so spend the time developing a sales strategy and focus on Sales. Sales. Sales. Continue reading →

Posted in Featured, Startups & Innovation by David Capece | Wednesday, September 29th, 2010 | Tagged , , | Leave a comment

Interview with Stopwatch Marketing Expert AnnaMaria Turano

Imagine buying your next cellphone. The shelves are packed with an upwards of 10-15 cellphones and brochures for various monthly plans. How long does it take you to make a purchasing decision on a potentially $200 phone versus buying a candy bar… Continue reading →

Posted in Digital Marketing by Henry Wang | Friday, July 16th, 2010 | Tagged , , | 1 Comment

How to Close a Sale

In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do it quickly? Assuming you have a strong value proposition, the following selling strategies can help you… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, July 15th, 2010 | Tagged , | Leave a comment

Top 5 Traits of a Great Salesperson

Imagine walking into a room of 100 strangers and trying to sell a future, uproven concept. Now imagine walking into a room of 100 of your best friends to try and make the same sale. With the strangers, you need to take time to break the ice, build rappoire and establish credibility. With your friends, you already have a certain level of trust built up so it will greatly accelerate the discussion. As a sales person, your value is directly linked to the value of your network, and your ability to successfully expand your network of influence. Continue reading →

Posted in Startups & Innovation by David Capece | Tuesday, July 13th, 2010 | Tagged , , , | 2 Comments

Startup Strategy: Grow and Harvest Your Business

As business builders and brand developers, we enjoy learning from Seth Godin. I found his recent blog post on the importance of sowing a startup seed and harvesting the crop to be particularly on point (see below for an exerpt). Many entrepreneurs struggle to develop a great product, and even after building a great product the road to significant market share may be difficult and take longer than expected. When businesses finally start to clear hurdles and gain momentum, you must be prepared to maximize returns through harvesting. Continue reading →

Posted in Social Impact by Ethan Lyon | Wednesday, June 24th, 2009 | Tagged , , , | 3 Comments