Tag Archives: Segmentation

Engaging the New Consumer: Database and Variable Marketing

After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Thursday, July 2nd, 2009 | Tagged , , | 3 Comments

Customer Loyalty Programs

Loyalty programs are essentially the price you pay for individual customer data. You make money from the careful use of this data. When you also know the identity of the customers in your (branded) community, you can… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, June 5th, 2009 | Tagged , , , , | 4 Comments