All Entries Tagged With: "Segmentation"
Engaging the New Consumer: Database and Variable Marketing
After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you.
Ethan | Jul 02, 2009 | Comments 2
Customer Loyalty Programs
Loyalty programs are essentially the price you pay for individual customer data. You make money from the careful use of this data. When you also know the identity of the customers in your (branded) community, you can…
Ethan | Jun 05, 2009 | Comments 4
