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	<title>Branding, Social Media, Digital Marketing &#124; Sparxoo &#187; Segmentation</title>
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		<title>Engaging the New Consumer: Database and Variable Marketing</title>
		<link>http://sparxoo.com/2009/07/02/engaging-the-new-consumer-database-and-variable-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=engaging-the-new-consumer-database-and-variable-marketing</link>
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		<pubDate>Thu, 02 Jul 2009 10:23:40 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Business Development]]></category>
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		<category><![CDATA[Segmentation]]></category>

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		<description><![CDATA[After visiting Amazon.com, doesn't the homepage start to recommend books you'd actually buy? The same goes for a YouTube user. As your browsing history accumulates, Amazon and YouTube sifts through their mountains of data to recommend customized product / video pages just for you. <a href="http://sparxoo.com/2009/07/02/engaging-the-new-consumer-database-and-variable-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Customer Loyalty Programs</title>
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		<pubDate>Fri, 05 Jun 2009 09:52:19 +0000</pubDate>
		<dc:creator>Ethan Lyon</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Promotions]]></category>
		<category><![CDATA[Segmentation]]></category>
		<category><![CDATA[Strategy]]></category>
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		<description><![CDATA[Loyalty programs are essentially the price you pay for individual customer data. You make money from the careful use of this data. When you also know the identity of the customers in your (branded) community, you can... <a href="http://sparxoo.com/2009/06/05/customer-loyalty-programs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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