Tag Archives: Social Media

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged , , , , , , , , , | Leave a comment

Why Marketers Are Implementing Internet Video into Their Online Campaigns

By Andy Havard, Marketing Executive Andy is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.With a network of 3,000 filmmakers, Skeleton Productions is able to deliver professional, engaging videos to clients around the world, to … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Wednesday, November 2nd, 2011 | Tagged , , , , | Leave a comment

Klout Score Updates Affect Digital Marketers’ Strategy

Check your Klout score lately? As you’ve probably heard, Klout took a lesson from Google and updated its algorithm this week. Many power users are disgruntled with the changes, which negatively impacted their scores. But there are plenty of reasons … Continue reading →

Posted in Digital Marketing, Featured, Strategy & Trends by Kristin Masters | Monday, October 31st, 2011 | Tagged , , , , | Leave a comment

Is Twitter Advertising a Good Idea?

Twitter has 190 million users, generating 65 million tweets and more than 800,000 search queries per day. As a response to this growing user base and Twitter’s brand-friendly ad platform, the number of Inc 500 companies using Twitter has increased from 52 percent in 2009 to nearly 60 percent in 2010 and of those companies on Twitter, 81 percent considered the social network a successful marketing tool in 2010. Since its ad platform launched in April 2010, Twitter is expected to generate $150 million in revenue in 2011 and $250 in 2012, predicts eMarketer. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Wednesday, February 16th, 2011 | Tagged , | Leave a comment

Facebook Adopts Revenue Streams Of Top Internet Companies

Although Facebook’s ad revenue reached a mere $1.86 billion in 2010, according to eMarkerter, we imagine the social network’s numerous alternative revenue streams to rake in much more cash and live-up to its $50 billion valuation. Here are just a few ways Facebook is diversifying its revenue streams and trying to take on the internet’s largest companies… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, February 14th, 2011 | Tagged , | Leave a comment

Tales from a Twitter Entrepreneur

We want tourists to use TripTwit to get an instant sense of what is going on in the place they’re visiting. What’s unique about TripTwit is it’s relevancy. When you search New York you’re not going to see tweets from a tourist saying “I love New York!”. Instead you’re going to see tweets about restaurant specials, hotel discounts, museum exhibits, etc. There is a lot of business logic behind the scenes to cut down on the noise that’s prevalent on Twitter so that a user is only seeing tweets that are useful. Additionally, there are numerous filter and search options to further improve relevancy. For example, you can choose to see tweets from local nightlife or search for children’s events that are happening in real-time. Continue reading →

Posted in Digital Marketing, Strategy & Trends by David Capece | Wednesday, February 9th, 2011 | Tagged , , | Leave a comment

20 Key Stats in Ecommerce and Social Media

Ad spending has reached nearly $450 billion per year and the fastest growth areas in digital are social media and ecommerce. In 2010, we saw the rise of flash sale sites, such as HauteLook and Rue La La and the discount site Groupon. Social media and saving sites were the talk of 2010 and here are the stats to prove it… Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Wednesday, February 2nd, 2011 | Tagged , , , | Leave a comment

New Years Resolutions for Online Marketers

What is your New Year’s resolution? Maybe it’s going to the gym more often, or eating healthier, or spending less. Why not have a New Year’s resolution for digital marketing? Surely, we have developed bad habits over the past year. Maybe it’s tweeting for tweeting sake, hoping someone will hear you and try your product, or maybe it’s focusing all your time and energy on PPC keywords and not ad creative.

Learn several ways to be more efficient with your time in the new year.

Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, January 3rd, 2011 | Tagged , , | Leave a comment

Social Media Strategies: How to Engage the New Consumer

Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact.

As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Guest Author | Monday, December 20th, 2010 | Tagged , , , , , , | Leave a comment

How to Leverage Geo-Location for Non-Profits

A couple of years ago, you might have heard about Charity Water’s Twitter fundraising initiative, called Twestivals. In 2010, non-profits are stepping up their game when it comes to adopting new ways to generate buzz for their charity by focusing on geo-location — in particular, NYC-based social media phenomenon, FourSquare. As of August 2010, Foursquare had close to 3 million users worldwide and there were over 15,000 venues experimenting with Special Offers on Foursquare…

Read more about how geo-location social networks can help out your non-profit. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Ethan Lyon | Wednesday, December 1st, 2010 | Tagged , , | Leave a comment

Top 5 Facebook Stats to Inform Social Media Marketing

So you’ve added some pictures of your logo and company, posted a couple of updates to let the Facebook world know you’re there. Now what? According to a DDB Worldwide and Opinionway Research report, 2/3 of Facebook users “liked” a brand if they were asked to do so by an invitation or advertising from the brand they followed. The lesson here: reach out to your existing “fans” via e-mail, print, advertisement, etc to build your initial fan base. Novel idea.

Read more Facebook stats and insights. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, November 19th, 2010 | Tagged , , | Leave a comment

How Facebook is a Political Heavyweight

Facebook, and innovative developers have created a suite of new tools to deepen its relationships with voters, help undecideds explore politicians and be the hub of political news. Oh My Gov hosts polls to measure the voter sentiment on hot-button political issues – particularly as it relates to social media. One polls asks whether there should be a social network exclusively for government employees. (The majority of voters say such a network scares them.) And Facebook is branching out beyond polls and fan pages to become a hub of political information. The social network is streaming live reports from ABC News on election night from its Facebook HQ. And if you’re not sure who you should vote for, Facebook created an app to discover new politicians. Facebook Browser enables users to explore politicians, political parties and groups…

Read more about how Facebook is becoming a political juggernaut. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Monday, November 1st, 2010 | Tagged | Leave a comment

Top 5 Tips for an Engaging Facebook Fan Page

When you ask someone about their first car, they often wax poetic about how ugly, but endearing it was. People have an emotional attachment to their cars and Mercedes customers are no different. Mercedes uses their Facebook page to engage and promote these brand loyal fans. The luxury car brand focuses on sharing “Mercedes love” via photo albums. In fact, Mercedes has over 6,600 fan uploads. Take a tip from Mercedes and promote your loyal fans through pictures of your product and comments.

Learn more about how to engage fans on your Facebook page. Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, October 25th, 2010 | Tagged , | 1 Comment

Strategies to Integrate PR and Social Media

One such example was devised by MINI, the automobile brand. At the beginning of June, they issued a bold challenge to automaker Porsche that dared them to compete against a MINI at a particular race course on a particular day. Naturally, one company issuing a challenge to another piques interest, particularly when it’s a cheeky brand like MINI calling the shots. After issuing the challenge MINI had a constant stream of multimedia to maintain interest and was documented on MINI’s Facebook site, like an open letter to Porsche titled “Bring It, Porsche”, a video parody of Rocky IV at funnyordie.com showing the two cars training for the title fight, an image of MINI flying a taunting banner over Porsche’s headquarters, and later on the official letter from Porsche declining the challenge. Continue reading →

Posted in Digital Marketing, Featured by Ethan Handel | Tuesday, September 7th, 2010 | Tagged , , | 2 Comments

Transparency In The Community

I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat Robs Innocent Animals. To some these re-titled fairy tales are what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about. While these might seem a bit outrageous, the truth is that these are spot-on trend with the move towards a more human, real, transparent discourse that is ongoing. Consumers are wary of the hype and would rather know the truth. Continue reading →

Posted in Market Trends by David Capece | Friday, August 6th, 2010 | Tagged , , , , , | 1 Comment

Emergence of Online Social Gaming

Online gaming has overtaken email as the number two online activity, according to a new study by Nielsen. Online gaming was only outpaced by social networking, the most popular sites being Facebook, YouTube and Twitter. Unlike browsing brand… Continue reading →

Posted in Featured by Ethan Lyon | Monday, August 2nd, 2010 | Tagged , , | 1 Comment

Effective Social Media Strategies To Generate Sales Leads

To reach 50 million users, it took Radio 38 years, TV 13 years, the Internet 4 years, Apple’s iPod 3 years while Facebook added 100 million users in just nine months. Social media is a cross-cultural, political, gender and generation phenomenon and… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Friday, July 16th, 2010 | Tagged , , | 2 Comments

SEO Tips For the Digital Marketer

If you are serious about Internet as a traffic driving channel, there’s a pretty good economic argument for search engine optimization. As part of our SEO immersion we are constantly learning from other experts and reading great tips.

1. Select Key Words: There is an art and a science to selecting key words. You’ll need to get into the mindset of potential customers who are searching for your products and services and then develop a list of key search words. You can use a free Google search tool, free tools on SEOBook.com, or a paid discovery tool such as KeyWordDiscovery.com which has a free trial and is $70 per month for a subscription. Continue reading →

Posted in Digital Marketing by David Capece | Wednesday, July 14th, 2010 | Tagged , , , | 5 Comments

The Power & Influence of Social Media: Shifting Consumer Behaviors

Social media has had explosive growth as a “trustworthy source” because so many individuals look to social media in their personal life, work life, and everyday life. From Facebook to Twitter, and LinkedIn to Evernote, we’re constantly surrounded by family, friends, colleagues and acquaintances that rely heavily on social media sources as their primary sources for information and relevant content. So, the next important question to ask is: Will this be the end of traditional media, and is it dead? “Dead” might not be the word. “Dying” might best reflect what’s truly happening with traditional media outlets. Continue reading →

Posted in Social Impact by Guest Author | Monday, July 12th, 2010 | Tagged , , , | 1 Comment