Tag Archives: social network

Facebook Simplifies Privacy — But Can They Do More?

Following weeks of public controversy, backlash, and legal woes, Facebook has just announced its plan to once again revamp privacy controls – this time, making it a much simpler process. Continue reading →

Posted in Digital Marketing by Tara Lane | Friday, May 28th, 2010 | Tagged , , , , , | Leave a comment

Creating a Valuable Network of Business Relationships

While I am a big fan of LinkedIn, it’s critical to understand that LinkedIn is not a substitute for human connection. LinkedIn and other social networks help you more easily navigate to like-minded professionals. However, you still need to activate these relationships. Richie Hecker, who blogs at Bootsrapper.com says, “I have a policy that I will meet and buy anyone a cup of coffee that asks to meet with me and try to help them if I can. I give away a lot of free ideas and advice and make a lot of introductions for people.” Continue reading →

Posted in Social Impact by David Capece | Tuesday, December 1st, 2009 | Tagged , | Leave a comment

Differing Approaches to Social Influence

The Internet was born in 1969 as a communication tool developed by the military to increase the flow of information between academics and researchers. At first, there were a couple of murmurs between a few computers. Then, the backbone of the operation was further developed by the private sector. As technology advanced, the Internet became faster and faster and millions of people began adopting the new technology, vast networks began to form. What started as a whisper between a few computers over two decades ago, now influences the way we communicate and receive information on… Continue reading →

Posted in Digital Marketing, Social Impact by Ethan Lyon | Thursday, October 1st, 2009 | Tagged , , , | 2 Comments

The Value of Reciprocity in Social Influence

In the digital age, reciprocity has never been more essential and evident than in the development of communities. Whether it’s digging a friend’s story, introducing a colleague on LinkedIn or adding a link to a fellow blogger on your blogroll, reciprocity is an integral part of online community development. In our Digital Influence in News and Politics Report, we found those with the greatest social influence heavily relied upon reciprocity. Continue reading →

Posted in Social Impact by Ethan Lyon | Tuesday, September 29th, 2009 | Tagged , , | 4 Comments