All Entries Tagged With: "Strategy"
Optimizing Content Using Keywords
SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered…
Startup Business Model: Internet Publishing
Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income.
How to Refresh Bank Brands
In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010′s Consumer Confidence report’s 9.8 point dip. To…
Steps to Refresh Your Brand
What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. The number one soda maker has come along way since its 1893 slogan, “The Ideal [...]
Transparency In The Community
I recently stumbled upon a series of brutally honest fables that includes classics such as Sexy Woman Mooches off of Horny Short Men, Duck with Low Self Esteem is Tormented, and Little Spoiled Brat Robs Innocent Animals. To some these re-titled fairy tales are what the titles for classic stories really should be. They do just what any good title should do. They tell you what the story is about. While these might seem a bit outrageous, the truth is that these are spot-on trend with the move towards a more human, real, transparent discourse that is ongoing. Consumers are wary of the hype and would rather know the truth.
Facebook Launches Questions: A New Q&A Feature
Facebook unveiled the beta version of its new Q&A feature, Questions, on Wednesday. Questions appears as “Ask Questions” on the website, though it is not available to all users at this point. The new Facebook product feature taps into the collective knowledge of its half a billion users to create a more social version of Yahoo! Answers and Wikipedia and is a great example of…
Facebook and Amazon Partner for Web Shopping 3.0
Facebook and Amazon announced today a new partnership that integrates Facebook Connect into Amazon shopping. Facebook users will be able to purchase products for their friends on Amazon and the e-commerce site will be able to show product…
Recession-Proof Luxury: Timelessness & Enduring Quality
If you had a choice between buying one uber trendy dress this season and another trendy dress next or buying a timeless dress this season and a timeless cardigan next, which would you choose? At year two, you could either have one dress or one dress and one cardigan. Investing in timeless luxury items is a way to maximize spending dollars in recessionary times while maintaining…
Amazon Mobile Sales Eclipse $1 Billion
Amazon customers spent more than $1 billion via mobile devices in the past 12 months, including sales by Kindle and other mobile devices. The deeper story here is how Amazon was able to engage and monetize users to amass $1 billion in sales and how you, in…
The Golden Wall of China
China’s nouveau riche are experiencing a Rumspringa of their own, but careful to not swing too far. The Chinese market is trying to find its prestigious identity among established luxury brands in Europe and America. In fact, many affluent Chinese reject…
2010 Luxury Trend Report
Indiana Jones-inspired, five-figure vacations, the Chinese economic boom, social network-themed martini lounges, the perceived value of discounted prestige brands. The 2010 luxury market is all over the map after a year of budget-tightening and nervous…
Guide to Effective Sales Training
“Here is a simple but powerful rule – always give people more than what they expect to get,” writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you more than expected. Did they have expert market knowledge…
How to Close a Sale
In sale strategy, everything comes down to one simple word: yes. But how do you get to a yes? What tools can you implement to not only help get to a yes, but do it quickly? Assuming you have a strong value proposition, the following selling strategies can help you…
Economist Brand A Bright Spot In World Going Dark
S. Korea prepares for war with N. Korea; Greece first domino to weaken the Euro; China gov.’t slows its economic pace; BP’s oil slick damages US fishing industry. The world is accelerating faster than many of us can ascertain with so many lines cast we…
How Insider’s Perspective Can Accelerate Innovation
Innovation can be a fickle beast. Sometimes ground-breaking ideas come at the speed of light while at other times, they trickle in at a sluggish pace. To accelerate your innovation and expand your team’s creative thinking, consider tapping into the talents of…
Motorola Droid X Heats Up Competition with Apple
Google and Motorola are creating some heat with the timely debut of their new Droid X, merely 24 hours after Apple’s new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone…
Asus Debuts the Eee Pad – Can it Top the iPad?
The tablet wars are heating up once again. At this week’s Computex Technology Show, computer manufacturer Asustek debuted its device aimed to rival the iPad — the Asus Eee Pad. A big company with little brand recognition, Asus pioneered the netbook adopted by nearly every computer manufacturer. Given Asus’ ability to see macro trends in [...]
Apple Surpasses Microsoft as No. 1 in Tech, Wednesday
Wednesday marked the changing of the guard in tech: “Wall Street has called the end of an era and the beginning of the next one,” writes the NY Times. “The most important technology product no longer sits on your desk but rather fits in your hand.” Apple…
Nokia and Yahoo! Partner to Increase Brand Recognition
Nokia and Yahoo just announced a unique partnership that will create cross-platform opportunities for both companies. Starting this summer, Yahoo will become the global provider of Nokia’s Ovi e-mail and messaging service, available on all Nokia devices. In turn, Nokia will power Yahoo’s popular maps service both online and on all of the phone supplier’s mobile devices.
Dell Enters the Tablet Market With “Streak”
Dell announced Tuesday it will enter the tablet market this summer with its new Streak device. The Streak tablet is much smaller than its iPad counterpart, though larger than your typical smartphone. Its functionality and user experience uniquely positions it among its peers — and might attract new consumers to the tablet market…
