Tag Archives: Strategy

2012 Market Trends, part IV

Trend 1-2 Trend 3-5 Trend 6-9 10. Exclusive Access The popularity of Royal-Class airport lounges and invitation-only Centurion credit cards are just two examples of modern man’s immense need for respect and privilege…This ‘exclusivity for the masses’, or “Massclusivity” can … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 23rd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part III

Trend 1-2 Trend 3-5 6. Super Healthy “Our intention is to reinvent this category in the same tonality that we have reinvented over the last 40 years the basic commodity of coffee. We see a lot of white space.” —Starbucks … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 16th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

2012 Market Trends, part II

Trend 1-2 3. Interactivity is Key “This ad unit takes advantage of how users interact and explore with the iPad as opposed to other digital and mobile devices.” —Dionne Colvin, national manager of media for Toyota on its new Yahoo … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 9th, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entertainment, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

Email Marketing in Social Media World

The following is the summary of our interview with Justin Premick of AWeber, an email marketing software company. 1. What role does email marketing play in creating or supporting a brand? A common belief about email marketing is it’s purely … Continue reading →

Posted in Digital Marketing, Featured by David Capece | Thursday, January 5th, 2012 | Tagged Branding, Business Development, Digital Marketing, Email Marketing, Entrepreneur, Growth, Market Trends, Marketing Mix, Social Media, Strategy | Leave a comment

2012 Market Trends

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark … Continue reading →

Posted in Featured by Adrienne Morgan | Monday, January 2nd, 2012 | Tagged Brand, Business Development, Creative, Digital, Emerging Trends, Entrepreneurship, Growth, Innovation, Internet, Marketing, Strategy | Leave a comment

Web Site Evaluation

Web site evaluation entails a review of user experience and key communication points. To build your website for the long run, continually assess, update, tweak, and upgrade your content. At Sparxoo Agency, our team has developed a standard process for … Continue reading →

Posted in Branding, Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Monday, August 22nd, 2011 | Tagged Brand, Branding, Business Development, Creative, Digital, Emerging Trends, Growth, Internet, Management, Marketing, Strategy | Leave a comment

Web Site Marketing

Web site marketing extends your web presence to attract prospective customers to your web site. The average American spent 32 hours per month on the Internet in 2010. Targeted web site marketing can be an effective method to generate leads … Continue reading →

Posted in Digital Marketing, Featured, Market Trends, Strategy & Trends by Amy Kenigsberg | Tuesday, August 16th, 2011 | Tagged Google, Internet, Marketing, Media, Strategy | Leave a comment

Sparxoo Workshop: Applying Brand Innovation Internally

For the past 3+ years, Sparxoo has had the privelege of leading strategy assignments for major companies such as NBC, Fox Sports, Comcast, Lifetime, JP Morgan Chase, and others. We frequently lead innovation workshops and experts work-sessions to stretch thinking and spur growth. Today, for the first time, we had our own brand innovation workshop. Many firms are great at strategy, and many more at creative. We seek to be unique in our ability to integrate strategy and creative, all while focusing on making meaningful connections. Continue reading →

Posted in Branding, Strategy & Trends by David Capece | Sunday, February 27th, 2011 | Tagged Brand, Creative, Leadership, Strategy | Leave a comment

Social Media Strategies: How to Engage the New Consumer

Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman goodpurpose® Study, experts indicate that what consumers want goes beyond just form and function to include a positive community impact.

As a business leader, are you doing the best job possible to develop sales if you focus on innovation, design, and brand loyalty? Not really. According to the study, nearly half (47%) of respondents said that social purpose ranks higher than brand loyalty and design and innovation as a purchase motivator. In addition, another recent PRWeek/Barkley Cause Survey suggests that a full 88 percent of American men say it’s crucial for a brand to support a social cause. Continue reading →

Posted in Digital Marketing, Strategy & Trends by Guest Author | Monday, December 20th, 2010 | Tagged Brand, Digital, social cause, Social Media, social mission, Strategy, Trends | Leave a comment

Optimizing Content Using Keywords

SEO strategies and tips vary from one SEO blog to the next. Regardless, the more SEO strategies you can incorporate into your internet marketing efforts, the better. Our expert team of SEO marketers gathered… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Monday, August 30th, 2010 | Tagged Digital, Marketing, Strategy | 1 Comment

Startup Business Model: Internet Publishing

Internet businesses are finally profitable. In some cases, Internet companies are wildly profitable with operating margins of 35%. It’s not just Google that has scaled. 10 years ago, Internet companies went public without revenue. Now, companies such as OpenTable are at 15% + operating margins just a year after IPO. It’s not just Internet platform companies that achieve great scale. 24/7 Wall Street believes that Gawker keeps over 50% of its revenue as operating income. Continue reading →

Posted in Startups & Innovation by David Capece | Wednesday, August 18th, 2010 | Tagged Entrepreneurship, Internet, Media, Startup, Strategy | Leave a comment

How to Refresh Bank Brands

In the wake of Main St vs. Wall St, large bank executive bonuses, and bailouts, consumers are wary of financial service companies. Lack of confidence in the banking sector contributed to June 2010′s Consumer Confidence report’s 9.8 point dip. To… Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, August 11th, 2010 | Tagged Brand, Consumer, Strategy | Leave a comment

Steps to Refresh Your Brand

What do Coca-Cola, The Beatles, Madonna and Abercrombie & Fitch have in common? The iconic cultural brands have an incredible ability to stay relevant amid shifting consumer attitudes. Coca Cola is one of the oldest examples of an adaptive brand. … Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, August 9th, 2010 | Tagged Brand, Growth, Strategy | Leave a comment

Facebook Launches Questions: A New Q&A Feature

Facebook unveiled the beta version of its new Q&A feature, Questions, on Wednesday. Questions appears as “Ask Questions” on the website, though it is not available to all users at this point. The new Facebook product feature taps into the collective knowledge of its half a billion users to create a more social version of Yahoo! Answers and Wikipedia and is a great example of… Continue reading →

Posted in Featured by Ethan Lyon | Thursday, July 29th, 2010 | Tagged Consumer, Digital, Strategy | Leave a comment

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