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Top 5 Personalities that Appeal to Gen Y Men

Top 5 Personalities that Appeal to Gen Y Men

What does Howard Stern, Steve Carell and Ron Paul have in common? No, Howard Stern and Steve Carell are not running for Congress (though Howard Stern might have some interesting takes on international policy…). All of them are on male Gen Yer’s…

Top 5 YouTube Video Comedies for the Creative Geek

Top 5 YouTube Video Comedies for the Creative Geek

While us creative geeks salivate for the latest innovations from the Apple and Google workshops (some weird Pavlovian thing…), it’s fun to take a step back and see how ridiculous we really are. Our team selected the top five best geeky parodies from the…

Top 5 Reasons to Form Partnerships

Top 5 Reasons to Form Partnerships

“If we are together nothing is impossible. If we are divided all will fail.” While Winston Churchill’s famous words are typically attributed to political and social reform, they also carry great value in business. Partnerships provide great opportunities for…

Top 5 Predictions in 2010

Top 5 Predictions in 2010

How can advertisers more effectively target key audiences? How can non-profits grow in a time when penny-pinching donors are closing their wallets? These are a few of the many challenges we faced in 2009. In our 2010 Trend Report, we have explore these many other topics to deliver a comprehensive list of key trends, statistics, insights and predictions. We have selected the top 5…

Top 5: Tools for Developing Your Twitter Profile

Top 5: Tools for Developing Your Twitter Profile

The platform for Twitter is pretty simple – say what you want in 140 characters or less, share links you find interesting, follow other users you find interesting, and converse back and forth through mentions or direct messages. The page is straightforward – no bells…

Also read Top 5 Tips to Increase Your Social Capital on Twitter

Top 5: Networking Tips

Top 5: Networking Tips

Now more than ever, relationships are a top priority. We have covered the rising trend towards building meaningful relationships. Whether you are looking for a job or happily employed, it’s always a good idea to build your network of contacts. We share some tips to fuel your networking efforts:

Top 5: Videos About Gen Y

Top 5: Videos About Gen Y

Ever wonder how to capture a Gen Y’er in their natural habitat? Or, curious about how much influence Gen Y carries? This week we share entertaining, yet informative videos that explore the up-and-coming generation.

We have intentionally bypassed the many TV segments that talk about Gen Y as a selfish, “I do what I want” generation. We have chosen realistic videos that take a different perspective and follow the thinking behind our previous posts about Gen Y.

Top 5: You Might Be an Entrepreneur If…

Top 5: You Might Be an Entrepreneur If…

The paradigm is shifting and the call for innovative entrepreneurs to usher in a new era of change is here and now. As the unemployment rate increases and job postings shore-up, a new legion of entrepreneurs are emerging with a new way of thinking that stretches beyond the status quo.
For this week’s Top Five, we’ve compiled key characteristics that embody many of today’s entrepreneurs as they embark on the journey as a small business leader.

Top 5: Ways Executive Teams Can Communicate in Business 2.0

Top 5: Ways Executive Teams Can Communicate in Business 2.0

With the inception of the internet, business communication has turned from the back roads onto the Audubon. With the newest and shiniest communication technologies emerging constantly, it seems overwhelming and difficult to manage. The web has created it’s own guidelines and etiquette.

Top 5: Accessible American Luxury Brands

Top 5: Accessible American Luxury Brands

In our exploration of luxury brands, we have identified key trends and debated over industry paradigm shifts. Purveyors of luxury products and services are changing their brand image or re-tooling in another strategic way to adapt in this harsh economic environment. In our findings, accessible luxury is essential in time when extravagance is taboo. In this week’s top five we will explore brands that are positioned between average and highest end—those that are high-end but not over-the-top.

Top 5: Web Content Strategies

Top 5: Web Content Strategies

Are you trying to entertain, simply blast facts or engage your audience? How to convey a message is critical in the digital age, where news is no longer a commodity and perspective and presentation is everything. Depending on your message, there are numerous ways to communicate it. Through multi-media, experts, content aggregators and many more online tools, web sites can convey a relevant and targeted message to their audience. In this week’s top five, we will explore the many web content strategies to effectively communicate with online users.

Top 5 Venture Capital Firms: Funding Social Missions

Top 5 Venture Capital Firms: Funding Social Missions

In recent years, a new breed of venture capital firms has emerged to make an impact beyond just profitability. Social venture capital funds are adding a new mission in combination with positive financial returns: social and environmental impact. Highlighting social venture funds across the world, this week’s top five will focus on VC portfolios that range from organic beverages to water purification systems in Rajasthan to fiber optic enterprises making energy companies more efficient.

What Motivates Cultural Influencers to Promote Change

What Motivates Cultural Influencers to Promote Change

Musicians by nature are emotionally connected to the world in profound ways. They are able to see and feel things in a way that is unique to their views. Because of their strong emotional connection to the world they are drawn to helping others and making the world we live in a better place. To understand why the creative culture gets involved with certain causes, here are five key reasons that drive their passions.

Top 5 Social Cause Trends

Top 5 Social Cause Trends

As we move forward, it’s critical we do better than the generation before us. It is the compassionate human spirit that will preserve nature’s beauty and mend our tattered social fabric. We have identified ways in which change agents–businesses, organizations, communities and individuals alike–can elevate their impact and advance the conversation within their respective communities. Here are five essential trends inspiring the next generation of social action:

Top 5: Tech Companies Securing VC Funding in June

Top 5: Tech Companies Securing VC Funding in June

As entrepreneurs and industry leaders adapt to the digital world, innovation is central to success. To illustrate innovation and entrepreneurship in the tech sector, we’ve selected ten companies across five categories that have secured venture capital (VC) investment. These companies are pioneering innovation and leading the next evolution in e-commerce, marketing, online video, social media and mobile technology:

Top 5: Traits of Gen Y Leaders

Top 5: Traits of Gen Y Leaders

Generation Y has been estimated to include around 70 million tweens, teens, and twentysomethings—far greater in number than Generation X. There are a select handful of influencers—leveraging new technologies coupled with profound compassion—sparking new product / service trends and political movements. They are highly aware and receptive to the messages constantly bombarding them. They know their place in the world, what they want and what they need to live up to. We have analyzed many Gen Y leaders and identified five distinctive traits.

Top 5 Guerilla Marketing Strategies

Top 5 Guerilla Marketing Strategies

Brands are finding their loud, flashy messages are falling upon deaf ears—particularly with younger generations. Bigger, louder, flashier is simplistic, narrow-minded and an ineffective way of delivering your message. Smart, intelligent, different, catchy and honest are adjectives to describe campaigns that grab consumers’ attention. How many used car advertisements do you remember versus GE, Apple or Volkswagen campaigns?

Top 5 Video Game Trends

Top 5 Video Game Trends

Before we look forward to the next evolution of gaming, let’s take a step back—20 years to be precise. April 1989, the gaming device that marked the beginning of our lifelong pursuit for the virtual entertainment, was born. We welcomed the hand-held (what we now call mobile) device, Nintendo’s Game Boy into this world. When I think back on my childhood, the Game Boy put an end to the tediousness and boring rides to my grandparents house or vacations the Adirondacks. Zelda, Tetris, Mario and a sleuth of other games entertained the second generation of gamers.

Top 5 Unconventional Brand Campaigns

Top 5 Unconventional Brand Campaigns

Biodegradable coffee cup sleeves, hybrid vehicles, consumer-friendly solar panels and many more products are ways in which we are collectively trying to quell human impact on the environment. What about advertising? Direct mail, business-to-business, print space add up to a lot of junk paper. SEA LIFE London Aquarium is doing the opposite of traditional advertising—they’re sea-tagging.

Top 5 Reasons to Segment

Top 5 Reasons to Segment

Implementing segmentation has many benefits to a company. After segmenting the market, a customer needs and wants can be identified more effectively, communication with these customers improves, opportunities for growth and innovation are created and profits and market share increase.