Tag Archives: Value

Search Marketing Tips to Improve Search Results

According to a study conducted by Econsultancy, spending in the North American Search Engine Marketing sector is projected to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. At Sparxoo, we have written about search marketing … Continue reading →

Posted in Featured by Amy Kenigsberg | Monday, February 6th, 2012 | Tagged , , , , , , , , , , , | Leave a comment

Fire Your Worst Customers

How valuable are your customers? Maybe a better question is how valuable are your best customers? The quest for the most valuable customers started in the 19th Century with Italian economist, Vilfredo Pareto. Pareto found that 20% of your effort will generate 80% of your results, called the 80/20 rule. Continue reading →

Posted in Social Impact by Ethan Lyon | Monday, January 30th, 2012 | Tagged , , , , , , , , | Leave a comment

How to Maximize Your Sales Force

Just as your sales team needs guidance, a manager should as well. Sales HQ recommends sales managers have mentors or coaches to guide and provide them with encouragement. The website suggests a coach should be a trainer, motivator disciplinarian and confidant. A coach should preferably be an industry veteran with significant sales experience and be someone to mentor you through your personal challenges, help you be a more effective leader.

Sales guidance is one of several ways to become a successful sales manager. Continue reading →

Posted in Strategy & Trends by Ethan Lyon | Friday, October 15th, 2010 | Tagged , , | Leave a comment

Guide to Effective Sales Training

“Here is a simple but powerful rule – always give people more than what they expect to get,” writes Nelson Boswell, a British Journalist. Think of a time when a sales representative gave you more than expected. Did they have expert market knowledge… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, July 15th, 2010 | Tagged , | Leave a comment

Google Editions: E-Books for Education Market

The e-book wars have begun and battle lines are being drawn. Apple will corner the interactive book market with its iPad while its Amazon and Sony e-reader counterparts chase after non-tech savvy bookworms. Google just jumped into the game with its… Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, May 5th, 2010 | Tagged , , , , , | 1 Comment

Health Care Summit: Truly the Right Path for Obama?

If the Obama brand had a product, it would be healthcare, just as Apple has the iPod. Why does Apple have a 74 percent share of the MP3 market? The tech giant developed a simple, easy-to-use, desirable, MP3 player into a market of clunky, difficult-to-use… Continue reading →

Posted in Social Impact by Ethan Lyon | Thursday, February 25th, 2010 | Tagged , , , | Leave a comment

Top 5 Reasons to Enter New Markets

Did you know Pepsi is a strong competitor in the snack food market? Or the Virgin Group makes everything from spaceships to cosmetics? These, and many other successful brands have grown revenue streams by entering new markets — whether through… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Monday, February 22nd, 2010 | Tagged , , | Leave a comment

Fashion Week Without McQueen & the Future of McQueen Brand

Fashion Week will be without one of its most exuberant, brightest stars, Alexander McQueen. McQueen took his life last Thursday and left his fashion empire without a leader. From the man that injected robotics and aero-space design into his… Continue reading →

Posted in Market Trends by Ethan Lyon | Monday, February 15th, 2010 | Tagged , , | 1 Comment

Shermer at TED: Why we Believe Myths

Which sounds better? Unless you’re a prickly-nosed physicist, the original tells a much more compelling story. But why? It goes against our intellectual brain — telling us 12 billion light years is the size of the universe when it’s clearly 13.7 billion. It’s… Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Wednesday, February 10th, 2010 | Tagged , , | Leave a comment

Bravo & Foursquare Enter Brand Partnership

People love living like stars. Oh, I want Beyonce’s favorite Nintendo DS game, or I want Diddy’s Sean John… we are obsessed with the most fabulous lives of celebs — even though Behind the Music tells us otherwise. To help you take your star obsession to… Continue reading →

Posted in Digital Marketing by Ethan Lyon | Tuesday, February 2nd, 2010 | Tagged , , | Leave a comment

Avatar Breaks $2 Billion

It’s official — Avatar has become the highest grossing movie of all time. Earlier this week it was announced that the blockbuster film has brought in more than $2 billion worldwide. With multiple Golden Globe wins and numerous other awards, Avatar has… Continue reading →

Posted in Market Trends by Tara Lane | Monday, February 1st, 2010 | Tagged , , | Leave a comment

Did the State of the Union Re-Cast the Obama Brand?

The State of the Union Address was Obama’s opportunity to re-align his brand and re-capture the spirit that won him the presidency. His first year has been marked by incremental failures, such as healthcare and the economy, that have severely… Continue reading →

Posted in Social Impact by Ethan Lyon | Thursday, January 28th, 2010 | Tagged , , | Leave a comment

How To Value Your Startup Business

As we all know, your business is only worth whatever the highest bidder in the market is willing to pay. On eBay, it’s easy to discover prices as there is a formal bidding system. In the stock market, prices fluctuate in real-time, and every day a company has… Continue reading →

Posted in Startups & Innovation by David Capece | Tuesday, January 19th, 2010 | Tagged , | Leave a comment

Tumblr Offers New Features for an Early Holiday

Though Tumblr is a bit of an underdog in the blogging world, the people behind this powerful platform are continually finding new ways to make blogging even easier for their 2.5 million users. This week, the Tumblr team announced a slew of new features that will do…

Also read Is Tumblr the Next Emerging Platform?
Continue reading →

Posted in Startups & Innovation by Tara Lane | Friday, December 18th, 2009 | Tagged , , | Leave a comment

The Difference of ¼” of Plastic

Recently, I tossed an accordion binder and vowed never to use them again. Now, I use file folders in a cabinet to store my papers. Though I paid around $8.99 for the large accordion binder, I got gypped. It’s not because the tab holding it together broke, it’s because had the manufacturer added… Continue reading →

Posted in Social Impact by David Capece | Thursday, October 15th, 2009 | Tagged , | Leave a comment

Dear Daily Beast Editor, Tina Brown

We believe The Daily Beast is tomorrow’s digital leader: a smart, edgy, fearless site that appeals to a young, tech savvy audience. At Sparxoo, we are big fans of the Daily Beast’s fresh approach to news.

We love your use of cheat sheets, highlight hot topics, and go deep on the “Big Fat Story.” Tina, you have said: “The Daily Beast doesn’t aggregate. It sifts, sorts, and curates. It’s a speedy, smart edit of the web from the merciless point of view of what interests the editors.” We think this is the right approach As Daily Beast fans, we were… Continue reading →

Posted in Social Impact by Ethan Lyon | Wednesday, September 30th, 2009 | Tagged , | Leave a comment

Top 5 SEO Marketing Tips

SEO is a powerful tool to increase brand visibility and presence on the web. As the Internet is now a primary source of information and goods, it only makes sense to be as visible as possible in order to attract and meet the needs of your customers. There are many ways to approach SEO efforts, and it can be difficult for businesses just starting out. Luckily, there are many resources available to assist in SEO efforts, especially for small businesses. In this week’s top five we’re providing… Continue reading →

Posted in Digital Marketing by David Capece | Monday, September 21st, 2009 | Tagged , | 9 Comments

Google and Future of Information and Copyright

What is copyright worth? As stories of the decline in sales of newspapers continue to be reported, as well as the possible shift in newspapers going completely digital, is it really worth these companies to go after such seemingly insignificant details? Continue reading →

Posted in Digital Marketing by David Capece | Friday, September 4th, 2009 | Tagged , , , | 1 Comment

Quality is in the Details

Seth Godin recently wrote a great post (excerpt below) in which he talks about the importance of details. Indeed, it is more affordable to use regular products, such as the regular eggs that Seth Godin refers to. However, savvy owners will figure out which upgrades matter to consumers, and they will take the time or spend the money, to make them happen. Next time you are at the mall, consider which clothes appeal to you: details in color, materials, threading, and design are visible. Continue reading →

Posted in Startups & Innovation by Ethan Lyon | Thursday, August 13th, 2009 | Tagged , | 2 Comments

Trends in Luxury: Scarcity

Limited supply has been a guiding principle for economic growth since the dawn of trade. Today, with the ability to mass-produce products and maximize services, consumers are increasingly interfacing with and using products from machines. In this world of overcapacity, scarcity is increasing in value. Continue reading →

Posted in Market Trends by Ethan Lyon | Wednesday, August 12th, 2009 | Tagged , , | 4 Comments