As Sparxoo’s marketing lead, Adrienne uses her digital marketing expertise to create creative, integrated marketing campaigns. Her experience includes new media, online communities, social media, interactive media, consumer-generated media, e-commerce and e-newsletters. She’s the go-to girl in the writing department. Previously, Adrienne served on the channels team as senior copywriter and travel writer for AAA Auto Club Group, producing print media, advertisements, e-commerce copy and video scripts. Adrienne has also served as an operations manager for a franchise start-up company. She helped see the company from investment to expansion and further growth.
Adrienne holds an MBA in Marketing Strategy and Management & Organization from the University of South Florida, and a BA in English & Creative Writing from Florida State University. Adrienne has been featured as a guest lecturer on digital marketing at John H. Sykes College of Business at the University of Tampa. She has also been the recipient of an ADDY Award in advertising for digital media, and a Charlie Award in writing excellence for feature writing.
You can find Adrienne wherever wine and/or chocolate is served.