David is our fearless leader. He started Sparxoo from the ground up. By day, he’s a brand strategist with an emphasis on consumer innovation and entertainment. By night, he runs the company, making sure no branding stone goes unturned. His experience runs the gamut from leading brand development, running multi-million dollar marketing campaigns, and redesigning consumer experience.
David has led branding and strategy projects with Dr. Pepper Snapple, JP Morgan Chase, The Cosmopolitan Las Vegas, Habitat for Humanity, Comcast and NBC. During his career, David has held the positions of Senior Brand Strategist at Interbrand and Senior Director of Marketing at ESPN.com. In addition to his branding and communications experience, David has corporate finance and development experience on Internet venture capital and technology investment banking transactions totaling over $800 million (private placements, IPOs and acquisitions).
David holds an MBA in Marketing and Finance from Wharton Business School and a BA from Johns Hopkins University, and is an Adjunct Marketing Professor at University of Tampa. David has been featured as a guest speaker at Columbia Business School, Wharton Business School, NYU Stern School of Business, the Business School at Georgia Tech, and Simon Business School at University of Rochester New York.
You can find David at the local Starbucks accepting bribes in the form of skinny vanilla lattes.