2012 Market Trends

January 2, 2012Sparxoo

Swimming in a sea of data, the Sparxoo Agency team is taking a cue from Web 3.0 to filter the noise and offer up the Top 12 Trends for 2012. Our trend summaries feature quotes, facts, and recommended reading to spark ideas as you seek innovation and competitive advantage.

Indeed, the web 3.0 drumbeat is getting louder as the social web matures. Will Facebook reach 1 billion users in 2012? With nearly 1,000 apps submitted per day just for IOS, mobile has arrived and is ready to take center stage. We note Facebook’s recent acquisition of Foursquare competitor Gowalla.

Companies must evolve to stand out in this increasingly digital world. From engaging ad campaigns to exclusive access such as Gilt sales on Facebook, companies are becoming clever to stand out from the crowd. In the spirit of standing out, our Seeing is Believing Trend is based on the increasing importance of photos and video in communications. Don’t just rely on the written word!

Onto macro trends, we are all aware of the obesity issue in the US. With one out of three adults being obese, the rising trend of the Super Healthy gives hope that consumers will proactively manage their health. Finally, we cover macro trends that continue to stay in the forefront, including the Great Wall of China and the Green Revolution. If your company is lean & mean, put innovation at the top of your agenda and grow with the trend in 2012 and beyond.

1. Web 3.0
“If Web 1.0 was all about companies selling stuff to you, and Web 2.0 is about information sharing and user-participation, then what’s Web 3.0 going to be? It might be a whole new angle on browsing, for one: In three dimensions.”
—Kit Eaton, writer, Fast Company

They say the first phase was all about information. They called that Web 1.0. Next came the era of socialization powered by networks, what we now call Web 2.0. After these periods we were left with an onslaught of byproduct clutter. Welcome to the next phase. Welcome to Web 3.0. In a world literally laden with data, Web 3.0 is a shift in the “live” Web experience, aimed at filtering this info. There are various speculations as to what exactly Web 3.0 will evolve into. Here are some of our best bets. Mobile will undoubtedly be a large part of Web 3.0; as the way we have come to consume information has changed. Stagnant web pages have been replaced with “live feeds” and media streams. Technological changes will also be much of the driving force behind Web 3.0—aka the semantic web. Databases are a main pillar of Web 3.0’s expectations, intended at deciphering much of the information overload. Linking data—to be exact—will power Web 3.0.
What Others Are Saying
LinkedIn Founder, Web 3.0 Will Be About Data
Web 2.0 is Dead, Eclipsed by Data-Driven Content & Live Feeds
Web 3.0 Explained with a Stamp

2. Digital Commerce
“If I had to guess, social commerce is next to blow up.”
—Mark Zuckerberg

According to Wired Magazine (UK), 90% of all purchases are subject to social influence. BazaarVoice.com states 67% of consumers spend more money online after such socially influenced recommendations. Suddenly, we’re in the realm of a real game-changer—social commerce. As more traditional and retail stores are moving into the ecommerce field, we see all digital players suddenly vying for headway. When we say “digital commerce,” we don’t simply mean online sales, even though those are at an all time high. As proof to this, consumer spending was 31.3% higher on Cyber Monday compared to Black Friday this year. There have also been some real wins for F-commerce (Facebook shopping) lately as well—Pampers sold 1,000 diapers in 1 hour on its Facebook Store. In 2015, social commerce is predicted to reach $30 billion in revenues. Starbucks recently announced that one in four transactions are now done via mobile. Like all things digital, commerce is experiencing an ongoing transformation. This trend is predicted to change the way consumers spend, including on their mobile devices.
What Others Are Saying
Can Social Shopping Finally Take Off
The Value of Social Commerce
Infographic: The History of F-commerce

Check back next week for more 2012 Market Trends…