Sparxoo has partnered up with CROOW to bring you an agency tell-all that dives deep into brand storytelling. You can access the white paper by clicking the banner below, but we’ll also be sharing more detailed posts here at the Sparxoo blog if you want to get a more in-depth take on a specific topic.
Think about your company’s brand story. There’s lore that gets shared at happy hours about how the founders came up with the business. There are values reflected in mission statements that you keep posted above your desk. There are goals that you build into your coaching plans for your team. You know your brand’s story inside and out. So why do you need a creative agency to help you with your brand storytelling?
Well, let’s start with the numbers. 60% of content from the world’s leading brands get labelled as “clutter” by consumers. 74% of brands have no meaning in consumers’ lives. If the audience you’re trying to reach sees you as interchangeable with the ad papers they get in their mailbox and immediately throw in the recycling bin, you’re essentially throwing your advertising money away.
Customers want content they can connect with, and that makes them feel good. A study by Headstream showed that if people love a brand story, 55% are more likely to buy that product in the future, 44% will share the story, and 15% will buy the product immediately. This all boils down to the fact that it makes good business sense to invest in your brand story, and make it memorable. So how can you do that? Partner with the experts.
To use a metaphor, think about a screenwriter. They have an amazing story they want to tell the world. But they don’t translate the whole thing for an audience by themselves. They hire experts — directors who can help translate the overall vision, actors who know how to convey emotions, cinematographers who have eyes trained for imagery. If a screenwriter tried to play every role, they likely won’t end up with the best end result, and even if their story is incredible, their audience may not engage. Give your work its best chance to shine by partnering with experts who can help you translate values, history and goals into cohesive, engaging brand messaging.
There are so many formats and approaches you can take to sharing your brand story with your customers. Whether you’re B2B or B2C, you’ve probably considered social media advertising, SEO optimization, content creation, video ads, and much more. In today’s digital landscape, it can feel like you need a presence everywhere, which spreads your resources thin and means you’re not maximizing your impact in any area. If you work with an agency, marketing experts can help you do the proper research to identify where your marketing can have the most impact. Where does your target audience consume content? Where are the most likely places you’ll be able to get in front of their eyes?
A good brand strategy agency can also help you craft your message. Have you ever been at a party, and remembered a story that made you laugh till you cried? Then you try to retell that story to your new friends — and it falls flat. Brand communications aren’t always straightforward and easy to translate, but with a great brand marketing strategy organized by experts, you’ll be able to get your point across in a way that is concise, memorable, and emotional.
At Sparxoo, we have lots of strategies for making the most out of a brand’s story. We have experience with crafting compelling stories across formats like content, website design, and video. We care about metrics, and can translate them into emotionally gripping narratives. And in this blog series — we want to share our expertise with you. We’re going to open our book of marketing know-how, and share our lessons learned, best practices, and even some of the ingredients that make up the Sparxoo Secret Sauce. We think brand storytelling is critical in today’s digital landscape, and we want to help you tell your story. Stay tuned to our blog for articles on brand guidelines, optimizing digital campaigns, and more — and click here if you’d like to partner with us.
The president of Sparxoo, Rob Kane, knows how to build a brand’s story from the ground up. Keep reading to see his guidelines for success.