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Sparxoo Launches Sparxoo X as Strategic Marketing Leader & Fractional CMO Group

February 22, 2021Sparxoo


Sparxoo, the award winning marketing agency based in Tampa, FL, has quickly grown its digital marketing capabilities. In leading digital initiatives forward, the team identified a market gap in that many clients were missing a key piece of the puzzle when it came to planning their integrated marketing strategies. Sparxoo X has been created with a mission to make high performing marketing leadership accessible to enable more brands to successfully grow to the next level. 

“Many of our clients have small but extremely capable Marketing departments, but their biggest issue when it comes to executing a multi-channel marketing campaign is lacking the bandwidth or resources to properly research, plan and execute on a full strategy. Every organization needs marketing leadership to create and implement a powerful, yet realistic, marketing plan,” said David Capece, CEO of Sparxoo.

Based on client needs, Sparxoo X offers two solutions that allow its experienced marketing professional to seamlessly integrate into the client’s organizational structure: fractional CMO and marketing leaders. Sparxoo X will launch with initial fractional CMOs and marketing leaders Crafton Bryant and Melissa Ebanks who bring 40 years of experience leading marketing teams across agencies, mid market, and Fortune 500 brands. In addition to its experienced marketing leaders, one of the key differentiators is that Sparxoo X offers the collective tribal power across its internal agency partners in Sparxoo Digital and Sparxoo Studios, bringing efficiencies in collaboration and production.

“With the COVID-19 pandemic forcing major changes across industries, marketing has never been more critical for company growth. With Sparxoo X, we are giving mid-market CEOs access to executive level marketing leaders at a fraction of the cost who can help them not just survive, but thrive and grow in this new environment,” said David Capece.

To learn more about Sparxoo X and our innovative model, visit our website at