A company’s brand identity is the story they tell to the world. It encompasses their vision and values, and ultimately translates that into a message via design, messaging, and marketing. Because of the importance of a brand identity, we at Sparxoo are honored to be recognized by MarTech as a Top 10 Brand Management Agency of 2021.
Partnering with an agency to help build or rebuild your brand can allow you, as a business leader, to take a step back and answer big-picture questions with the new perspective of an outside eye. Sparxoo adds to this approach with proven frameworks, strategic thinking, and guidance based in market analytics. We know a mix of strategy and creativity is the secret sauce to building a memorable brand story.
At Sparxoo, we prefer to let our work speak for itself. That’s why we’ve rounded up some of our favorite recent brand marketing campaigns to show, instead of tell.
Just in time for the summer, the Texas-style-BBQ-at-the-beach restaurant, ABBQ, teamed up with King Maker Brewing to put out a beer to wash down their delicious barbecue. The vision was to create a beer can label that combined the beachy feel of ABBQ’s Florida location with the Texan roots of the food itself, so our design team created a can that could capture that vibe.
BevelUp and Sparxoo connected when the former wanted to rebrand their business. Specifically, BevelUp wanted to emphasize that their beauty services had an upscale, spa-like feeling rather than coming across as too clinical. They also wanted to highlight that their services were meant to be routine and regular, so potential customers could see the benefit in a regular membership. Our team took this directive and collaborated with BevelUp to present the brand in this self-care light.
Brooks Rehabilitation Center
One of Sparxoo’s longest-standing client relationships is with Brooks Rehabilitation Center. We’ve collaborated with Brooks on campaigns ranging from marketing strategy and creative production to website design and video. One of our more recent projects has been the creation of thought leadership videos that Brooks has been able to use in conferences, and will also use to help with recruiting. Brooks is passionate about putting patient care at the forefront of everything they do, so we’re proud to put that mission front-and-center in their campaigns.
St. Petersburg Free Clinic
Over the course of the last year, the mission of St. Petersburg Free Clinic became more vital to the community than ever before. The charity, which offers free food, shelter, and health care to its clients, saw a surge of need due to the COVID-19 pandemic. In order to encourage donations and support, and to highlight the incredible work of their volunteers, St. Petersburg Free Clinic reached out for assistance with an ad campaign, a video, and a book celebrating the clinic’s 50th year in operation. Our teams came together to produce the video, provide design and copy, and help St. Pete’s make a statement.
We believe it is a privilege when a business puts their faith in us to tell their brand story, and we’re honored to be recognized for our efforts. No matter the size or scope, every story deserves to be told well. If you want some help defining and distributing your story, we’d love to help! Contact us today to start a conversation.