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Fleming’s Prime Steakhouse & Wine Bar

Father’s Day Campaign

Making Dad’s day. With steak. Obviously.

When it comes to dining out on Father’s Day, steakhouses are the #1 choice. Our challenge was to persuade guests to choose Fleming’s over competing restaurants by presenting three distinct offers: a three-course Tomahawk prix fixe menu, bourbon tasting experience, and Father’s Day brunch.
Marketing Campaign Strategy + Creative Direction & Design + Video & Photography + Social Media

The Client

Fleming’s Prime Steakhouse & Wine Bar is a high-end restaurant with over 65 locations nationwide, specializing in USDA Prime steak, fine wine, and personally tailored guest experiences.
We partnered with Fleming’s to explore a creative evolution that would appeal to a broad audience and differentiate Fleming’s from other steakhouses. We focused on the experience of dining with Fleming’s—turning the everyday into a celebration, and celebrations into something extraordinary.

We built an integrated campaign from the ground up, leading production and art direction.

We took a creative approach to the brand’s typical email template to demonstrate the impressive size of Fleming’s Tomahawk steak.

Throughout the campaign, our messaging took on a warmth and humor just slightly reminiscent of Dad’s jokes.

The Impact

Our integrated campaign for Father’s Day drove over 18,000 reservations nationwide for Fleming’s over Father’s Day weekend, reaching millions through social, print, search, and email, with the Tomahawk cutout email alone driving 19,000 clicks.

What’s that? You want more steak photos?
Check out our latest work for Fleming’s on Instagram.